PopNeuro Neuromarketing hosted an interview with Radhika

Neuroscience of marketing blogs delve into the intersection of neuroscience and marketing, making brain-based insights accessible to marketing professionals.

Art and science are often seen as separate, but they share many connections. Dr. Radhika Patnala, a neuroscientist and scientific illustrator, highlights the importance of efficient scientific communication through art. She emphasizes the balance between detail and accessibility in simplifying complex scientific ideas. Visuals can engage audiences more effectively than text alone, but they should complement, not replace, written explanations.